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Consumer Profiles (RLE Consumer Behaviour)

An Introduction to Psychographics

Language EnglishEnglish
Book Hardback
Book Consumer Profiles (RLE Consumer Behaviour) Adrian Furnham
Libristo code: 06738538
Publishers Taylor & Francis Ltd, November 2014
Psychographics have been developed in the field of market research as a way to relate consumer behav... Full description
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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about de

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About the book

Full name Consumer Profiles (RLE Consumer Behaviour)
Author Adrian Furnham
Language English
Binding Book - Hardback
Date of issue 2014
Number of pages 194
EAN 9781138832459
ISBN 9781138832459
Libristo code 06738538
Publishers Taylor & Francis Ltd
Weight 530
Dimensions 138 x 216

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Society & Social Sciences > Psychology > Social, group or collective psychology
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