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Consumer . . . or Else!

Consumer-Centric Business Paradigms

Language EnglishEnglish
Book Hardback
Publishers Taylor & Francis Inc, December 2003
Describes what demassification of the consumer market means and shows you how and why businesses mus... Full description
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Describes what demassification of the consumer market means and shows you how and why businesses must adapt to succeed. This book examines the factors that shape the business environment and looks at the re-orientation of consumer, presenting global perspectives on these vital issues.

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About the book

Full name Consumer . . . or Else!
Language English
Binding Book - Hardback
Date of issue 2003
Number of pages 196
EAN 9780789015686
ISBN 9780789015686
Libristo code 19194171
Weight 476
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