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Consumer Neuroscience
Language
English
English
Book
Hardback
Contrary to the assumptions of economists, consumers are not always rational actors who make decisio...
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Libristo code: 16056098
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Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners.
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About the book
Full name
Consumer Neuroscience
Author
Cerf
Language
English
English
Binding
Book - Hardback
Date of issue
2017
Number of pages
368
EAN
9780262036597
ISBN
9780262036597
Libristo code
16056098
Publishers
MIT Press Ltd
Weight
1100
Dimensions
210 x 231 x 24
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