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Consumer Emotional Intelligence and Impulse Purchase Behavior

Perspective of Young Consumers

Language EnglishEnglish
Book Paperback
Book Consumer Emotional Intelligence and Impulse Purchase Behavior Kashif Abrar
Libristo code: 18628138
Publishers LAP Lambert Academic Publishing, November 2016
Ever thought marketing is a boring subject? Think again! Purchase behavior of young consumers is alw... Full description
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Ever thought marketing is a boring subject? Think again! Purchase behavior of young consumers is always very interesting to investigate and this book is no different. The battle between heart and brain has just entered online shopping store environment. Let's compare how online purchase behavior differs from traditional store purchase behavior considering the impact of consumer emotional intelligence.

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About the book

Full name Consumer Emotional Intelligence and Impulse Purchase Behavior
Author Kashif Abrar
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 112
EAN 9786202063432
Libristo code 18628138
Publishers LAP Lambert Academic Publishing
Weight 185
Dimensions 150 x 220 x 7

Categories

Economics, Finance, Business & Management > Economics > Economic history
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