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Consumer Driven Electronic Transformation

Applying New Technologies to Enthuse Consumers and Transform the Supply Chain

Language EnglishEnglish
Book Paperback
Book Consumer Driven Electronic Transformation Georgios I. Doukidis
Libristo code: 01651432
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, October 2010
The book focuses on the emerging techniques and technologies for supply chain management and collabo... Full description
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The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.

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About the book

Full name Consumer Driven Electronic Transformation
Author Georgios I. Doukidis, Adam P. Vrechopoulos
Language English
Binding Book - Paperback
Date of issue 2010
Number of pages 257
EAN 9783642061493
ISBN 3642061494
Libristo code 01651432
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 415
Dimensions 155 x 235 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Purchasing & supply management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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