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Consumer-Driven Demand and Operations Management Models

A Systematic Study of Information-Technology-Enabled Sales Mechanisms

Language EnglishEnglish
Book Hardback
Book Consumer-Driven Demand and Operations Management Models Serguei Netessine
Libristo code: 01385383
Publishers Springer-Verlag New York Inc., June 2009
This important book is by top scholars in supply chain management, revenue management, and e-commerc... Full description
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This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.

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About the book

Full name Consumer-Driven Demand and Operations Management Models
Author Serguei Netessine, Christopher S. Tang
Language English
Binding Book - Hardback
Date of issue 2009
Number of pages 488
EAN 9780387980188
ISBN 0387980180
Libristo code 01385383
Publishers Springer-Verlag New York Inc.
Weight 928
Dimensions 155 x 235 x 33

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management decision making
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Computing & Information Technology > Digital lifestyle > Internet guides & online services > Internet searching
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Economics, Finance, Business & Management > Business & Management > Operational research
Computing & Information Technology > Databases > Information retrieval
Computing & Information Technology > Business applications
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