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Language
English
English
Book
Paperback
The book explains how neuromarketing uses neuroscience to understand how emotions, memory and uncons...
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Libristo code: 50995437
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104 b
104 b
15 215
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The book explains how neuromarketing uses neuroscience to understand how emotions, memory and unconscious processes influence purchasing decisions. It shows how emotions guide attention and advertising recall, how memory affects brand loyalty, and how multisensory experiences improve positioning. It also analyzes the heuristics and factors that influence impulsive and rational decisions, and how companies can use these tools to create more effective campaigns and innovate in consumer experiences, always with an ethical and responsible application.
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About the book
Full name
Consumer Brain
Author
Maria Navarro, Mauro Pena
Language
English
English
Binding
Book - Paperback
Date of issue
2026
Number of pages
56
EAN
9786209582615
ISBN
6209582613
Libristo code
50995437
Publishers
KS OmniScriptum Publishing
Weight
90
Dimensions
152 x 229 x 3
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