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Consumer Behaviour

Language EnglishEnglish
Book Paperback
Publishers Cengage Learning EMEA, October 2020
The text explores new examples of consumer behaviour using case studies, advertisements and brands f... Full description
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The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. Examine 'Marketing Implications' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.

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About the book

Full name Consumer Behaviour
Author Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, Gavin Northey
Language English
Binding Book - Paperback
Date of issue 2020
Number of pages 472
EAN 9780170439978
ISBN 0170439976
Libristo code 33091589
Publishers Cengage Learning EMEA
Weight 916
Dimensions 275 x 212 x 19

Categories

Economics, Finance, Business & Management > Finance & accounting
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