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Consumer Behaviour
Language
English
English
Book
Paperback
Thompson Learning brings you a comprehensive, lively, highly contemporary and practical introduction...
Libristo code: 04269111
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Thompson Learning brings you a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues.
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About the book
Full name
Consumer Behaviour
Author
Ray Wright
Language
English
English
Binding
Book - Paperback
Date of issue
2006
Number of pages
448
EAN
9781844801381
ISBN
1844801381
Libristo code
04269111
Publishers
Cengage Learning EMEA
Weight
990
Dimensions
188 x 245 x 24
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