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Consumer Behaviour

Language EnglishEnglish
Book Paperback
Publishers McGraw-Hill Education, October 2009
A practical text exploring the individual, social and lifestyle influences on consumer motivation an... Full description
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A practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. It includes new material on social marketing and e-communication as well updated illustrations and exhibits. It also features a new 'Marketing In Focus' component.

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About the book

Full name Consumer Behaviour
Author Karen Webb
Language English
Binding Book - Paperback
Date of issue 2009
EAN 9780070278370
ISBN 0070278377
Libristo code 28176197
Publishers McGraw-Hill Education
Weight 475
Dimensions 201 x 251 x 10

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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