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Consumer Behaviour and Analytics

Language EnglishEnglish
Book Hardback
Book Consumer Behaviour and Analytics Smith
Libristo code: 43726764
Publishers Taylor & Francis Ltd, November 2023
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the n... Full description
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The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

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About the book

Full name Consumer Behaviour and Analytics
Author Smith, Andrew (University of Westminster, UK)
Language English
Binding Book - Hardback
Date of issue 2023
Number of pages 204
EAN 9781032388373
Libristo code 43726764
Publishers Taylor & Francis Ltd
Weight 489
Dimensions 156 x 234

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Knowledge management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Information technology industries
Society & Social Sciences > Psychology > Psychological theory, systems, schools & viewpoints
Society & Social Sciences > Psychology > Occupational & industrial psychology
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
Economics, Finance, Business & Management > Economics
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