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Consumer Behaviour and Analytics

Language EnglishEnglish
Book Hardback
Book Consumer Behaviour and Analytics Smith
Libristo code: 22365988
Publishers Taylor & Francis Ltd, August 2019
Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing realit... Full description
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Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new te

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About the book

Full name Consumer Behaviour and Analytics
Author Smith, Andrew (Nottingham University Business School, UK)
Language English
Binding Book - Hardback
Date of issue 2019
Number of pages 204
EAN 9781138592643
ISBN 1138592641
Libristo code 22365988
Publishers Taylor & Francis Ltd
Weight 470
Dimensions 241 x 161 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Knowledge management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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