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Conjointanalyse

Name: Conjointanalyse
Brand: Springer Berlin Heidelberg
SKU: 35487546
Price: 36360 HUF
Availability: InStock
Author: Michael Brusch
ISBN: 9783662633632

Michael Brusch

Language

German

Book Hardback

Libristo code: 35487546

Publishers Springer Berlin Heidelberg, May 2021

Die Conjointanalyse ist ein wichtiges Marketing-Instrument. Damit lassen sich Kundenorientierung und... Full description

Libristo code: 35487546

248 b

36 360 Ft

In stock at our supplier Shipping in 10-13 days

30-day return policy

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Die Conjointanalyse ist ein wichtiges Marketing-Instrument. Damit lassen sich Kundenorientierung und Marktabdeckung verbessern, Umsätze und Gewinne steigern sowie neue Güter und Dienstleistungen erfolgreich platzieren. Das Buch bietet eine kurze und prägnante Einführung in die Grundlagen und Anwendungsmöglichkeiten der Conjointanalyse. Renommierte Experten aus Wissenschaft und Praxis vermitteln Methodik und Anwendung und zeigen anhand von Praxisbeispielen, wie die Conjointanalyse erfolgreich im Unternehmen genutzt werden kann.