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Complete Tradesman

Name: Complete Tradesman
Brand: Taylor & Francis Ltd
SKU: 05119191
Price: 75790 HUF
Availability: PreOrder
Author: Nancy Cox
ISBN: 9781859281697

Nancy Cox

Language

English

Book Hardback

Libristo code: 05119191

Publishers Taylor & Francis Ltd, August 2000

Based on extensive research into diverse trade sources, this work takes issue with the resilient ste... Full description

Libristo code: 05119191

514 b

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Based on extensive research into diverse trade sources, this work takes issue with the resilient stereotype of the "dull" and "out of date" shopkeeper of the early modern period. The author shows that the retailing sector was, in fact, well adapted to the social and economic needs of the day and quick to exploit new opportunities. Chapters cover not only distribution, shop design, customer relations and networks between tradesmen, but also attitudes to retailing, official controls and the response to novelty. By throwing light on subjects hitherto overlooked and challenging preoccupations with progress towards modern retailing systems, this study is intended to signal a new approach to the history of retailing. The focus in placed on asessing how far tradesmen, especially shopkeepers, satisfied and stimulated contemporary desires for consumer goods.