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Complete Marketer
Language
English
English
Book
Paperback
The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, b...
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Libristo code: 01287157
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The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. Designed as the ultimate 'dive-in' resource, the book applies the authors' marketing know-how to every aspect of the marketing mix, making it an invaluable resource for general managers, non-qualified marketers, and students taking a module in marketing as part of a broader degree course.
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About the book
Full name
Complete Marketer
Author
Malcolm MacDonald
Language
English
English
Binding
Book - Paperback
Date of issue
2013
Number of pages
336
EAN
9780749466763
ISBN
0749466766
Libristo code
01287157
Publishers
Kogan Page Ltd
Weight
503
Dimensions
167 x 235 x 22
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