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Complete Marketer

Language EnglishEnglish
Book Paperback
Book Complete Marketer Malcolm MacDonald
Libristo code: 01287157
Publishers Kogan Page Ltd, May 2013
The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, b... Full description
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The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. Designed as the ultimate 'dive-in' resource, the book applies the authors' marketing know-how to every aspect of the marketing mix, making it an invaluable resource for general managers, non-qualified marketers, and students taking a module in marketing as part of a broader degree course.

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About the book

Full name Complete Marketer
Author Malcolm MacDonald
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 336
EAN 9780749466763
ISBN 0749466766
Libristo code 01287157
Publishers Kogan Page Ltd
Weight 503
Dimensions 167 x 235 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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