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Language
English
English
Book
Paperback
This volume is a text-book for students of marketing, providing a basic understanding of the concept...
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Libristo code: 10042399
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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
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About the book
Full name
Competitive Marketing (RLE Marketing)
Author
John O'Shaughnessy
Language
English
English
Binding
Book - Paperback
Date of issue
2015
Number of pages
766
EAN
9781138971387
ISBN
9781138971387
Libristo code
10042399
Publishers
Taylor & Francis Ltd
Weight
453
Dimensions
189 x 246 x 39
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