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Chasing Cool

Standing Out in Today's Cluttered Marketplace

Language EnglishEnglish
Book Paperback
Book Chasing Cool Noah Kerner
Libristo code: 11016529
Publishers Atria Books, February 2014
Cool isn't just a state of mind, a celebrity fad, or an American obsession--it's a business. In boar... Full description
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Cool isn't just a state of mind, a celebrity fad, or an American obsession--it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool

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About the book

Full name Chasing Cool
Author Noah Kerner, Gene Pressman, Andrew Essex
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 248
EAN 9780743497107
ISBN 0743497104
Libristo code 11016529
Publishers Atria Books
Weight 245
Dimensions 140 x 216 x 25

Categories

Economics, Finance, Business & Management > Economics > Behavioural economics
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