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Cause Related Marketing

Language EnglishEnglish
Book Hardback
Book Cause Related Marketing Sue Adkins
Libristo code: 10056858
Publishers Taylor & Francis Ltd, February 2016
Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsi... Full description
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Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functiona

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About the book

Full name Cause Related Marketing
Author Sue Adkins
Language English
Binding Book - Hardback
Date of issue 2016
Number of pages 328
EAN 9781138136427
ISBN 9781138136427
Libristo code 10056858
Publishers Taylor & Francis Ltd
Weight 521
Dimensions 156 x 234 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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