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Cases in E-Commerce

Language EnglishEnglish
Book Hardback
Book Cases in E-Commerce Jeffrey F. Rayport
Libristo code: 11305420
Publishers MCGRAW HILL BOOK CO, April 2001
37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to... Full description
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37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eComm

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About the book

Full name Cases in E-Commerce
Author Jeffrey F. Rayport, Bernard J. Jaworski
Language English
Binding Book - Hardback
Date of issue 2001
Number of pages 631
EAN 9780072500950
ISBN 0072500956
Libristo code 11305420
Publishers MCGRAW HILL BOOK CO
Weight 1393
Dimensions 209 x 255 x 29

Categories

Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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