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Cases in Consumer Behaviour

Name: Cases in Consumer Behaviour
Brand: John Wiley & Sons Inc
SKU: 04895465
Price: 27805 HUF
Availability: InStock
Author: Antonides
ISBN: 9780471987819

Antonides

W. Fred van Raaij

Gerrit Antonides

Language

English

Book Paperback

Libristo code: 04895465

Publishers John Wiley & Sons Inc, April 1999

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which e... Full description

Libristo code: 04895465

190 b

27 805 Ft

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Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include: The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland, Sweden, Germany, Austria, The Netherlands, France, Greece and Hungary The cases reflect the consumer perspective on marketing problems Each case presents a practical problem in the consumer area and poses questions for the reader. An Instructor's Manual is available from the publisher for lecturers using the casebook.