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Capturing Customer Equity

Language EnglishEnglish
Book Paperback
Book Capturing Customer Equity David Bejou
Libristo code: 06737431
Publishers Taylor & Francis Inc, August 2006
Divided into five chapters, this book is designed to enable academics to present research directions... Full description
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Divided into five chapters, this book is designed to enable academics to present research directions and to help marketers to apply various frameworks to the creation and management of customer equity in domestic and international markets. It contains charts, tables, and figures in order to make complex information easy to access and understand.

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About the book

Full name Capturing Customer Equity
Author David Bejou, R. Gopalkrishnan
Language English
Binding Book - Paperback
Date of issue 2006
Number of pages 108
EAN 9780789033406
ISBN 9780789033406
Libristo code 06737431
Publishers Taylor & Francis Inc
Weight 178
Dimensions 152 x 229

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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