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Business Development For Dummies

Language EnglishEnglish
Book Paperback
Book Business Development For Dummies Anna Kennedy
Libristo code: 04953177
Publishers John Wiley & Sons Inc, March 2015
Business Development For Dummies provides a model for business development that is specially design... Full description
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Business Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read for any business looking to grow and develop. In short, this is your tool to maximise your business growth.

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About the book

Full name Business Development For Dummies
Author Anna Kennedy
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 424
EAN 9781118962718
ISBN 1118962710
Libristo code 04953177
Publishers John Wiley & Sons Inc
Weight 776
Dimensions 187 x 235 x 24

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
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