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Building Your Direct Mail Program (The Excellence

Language EnglishEnglish
Book Paperback
Book Building Your Direct Mail Program (The Excellence Gwyneth J. Lister
Libristo code: 04920324
Publishers John Wiley & Sons Inc, April 2001
This workbook shows how nonprofit organizations can make their direct mail programmes as effective a... Full description
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This workbook shows how nonprofit organizations can make their direct mail programmes as effective and efficient as possible. It includes suggestions for every step of the direct mail process from who receives the direct mail package through evaluating the results. It provides guidelines for projecting mailing costs and has suggestions for all phases of the direct mail process.

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About the book

Full name Building Your Direct Mail Program (The Excellence
Author Gwyneth J. Lister
Language English
Binding Book - Paperback
Date of issue 2001
Number of pages 112
EAN 9780787955298
ISBN 0787955299
Libristo code 04920324
Publishers John Wiley & Sons Inc
Weight 296
Dimensions 210 x 277 x 7

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Non-profitmaking organizations
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Computing & Information Technology > Computer networking & communications > Electronic mail (email): professional
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