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Building Better Brands

Language EnglishEnglish
Book Paperback
Book Building Better Brands Scott Lerman
Libristo code: 47201460
Publishers Blurb, January 2025
"Building Better Brands" (second edition) is an essential guide to creating and evolving brands. Lev... Full description
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"Building Better Brands" (second edition) is an essential guide to creating and evolving brands.

Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.

This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing communications specialist who wants to take a leadership role in advancing an organization's brand, a brand consultant striving to sharpen and extend your skills, or a student jump-starting a career in branding.

Second Edition
Illustrations by Will Ayres.

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About the book

Full name Building Better Brands
Author Scott Lerman
Language English
Binding Book - Paperback
Date of issue 2025
Number of pages 98
EAN 9798347494132
Libristo code 47201460
Publishers Blurb
Weight 224
Dimensions 152 x 229 x 7

Categories

The Arts > Industrial / commercial art & design > Graphic design
Society & Social Sciences > Education
Economics, Finance, Business & Management > Business & Management
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