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Brilliant PR

Name: Brilliant PR
Brand: PEARSON Education Limited
SKU: 04370020
Price: 5758 HUF
Availability: InStock
Author: Cathy Bussey
ISBN: 9780273746584

Cathy Bussey

Language

English

Book Paperback

Libristo code: 04370020

Publishers PEARSON Education Limited, May 2011

Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring co... Full description

Libristo code: 04370020

38 b

5 758 Ft

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Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business. Coveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you'll find out how to make a winning impact. Brilliant Outcomes : *Learn how to present yourself or your business to the public *Understand the elements of a PR campaign and how to pitch to the media *Find out how to manage a crisis *Discover the power of social networking and how to get noticed online