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Brands

Name: Brands
Brand: Taylor & Francis Ltd
SKU: 06673201
Price: 79394 HUF
Availability: InStock
Author: Adam Arvidsson
ISBN: 9780415347150

Meaning and Value in Media Culture

Adam Arvidsson

Language

English

Book Hardback

Libristo code: 06673201

Publishers Taylor & Francis Ltd, December 2005

Brands are a dominant feature of everyday life. This book argues that brands have become an importan... Full description

Libristo code: 06673201

542 b

79 394 Ft

In stock at our supplier Shipping in 9-15 days

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Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into economic value. The first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics.