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Brands

Interdisciplinary Perspectives

Language EnglishEnglish
Book Hardback
Book Brands Jonathan E. Schroeder
Libristo code: 06673200
Publishers Taylor & Francis Ltd, January 2015
Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a cen... Full description
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Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on bran

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About the book

Full name Brands
Author Jonathan E. Schroeder
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 390
EAN 9781138787964
ISBN 9781138787964
Libristo code 06673200
Publishers Taylor & Francis Ltd
Weight 738
Dimensions 164 x 242 x 27

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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