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Language
English
English
Book
Hardback
Brands are among the most valuable assets of most of today's corporations. Brand names are the lingu...
Full description
Libristo code: 04595375
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437 b
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Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.
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About the book
Full name
Branding
Author
John M. Murphy
Language
English
English
Binding
Book - Hardback
Date of issue
1991
Number of pages
220
EAN
9780333560761
ISBN
0333560760
Libristo code
04595375
Publishers
PALGRAVE MACMILLAN
Weight
505
Dimensions
155 x 235 x 14
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