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Branding & Advertising

Language EnglishEnglish
Book Paperback
Book Branding & Advertising Flemming Hansen
Libristo code: 06425855
Publishers Copenhagen Business School Press, November 2003
"Branding and Advertising" presents a wide spectre of contemporary studies and works in the fields o... Full description
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"Branding and Advertising" presents a wide spectre of contemporary studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding, presented at the Copenhagen Conference 2002.

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About the book

Full name Branding & Advertising
Author Flemming Hansen, Lars Bech Christensen
Language English
Binding Book - Paperback
Date of issue 2003
Number of pages 473
EAN 9788763001182
ISBN 9788763001182
Libristo code 06425855
Publishers Copenhagen Business School Press
Weight 808
Dimensions 158 x 231 x 31

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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