Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

Free delivery for purchases over 19 990 Ft

DPD courier 1 190 Ft Post 1 795 Ft Post 1 690 Ft Post 1 690 Ft FoxPost 1 190 Ft Packeta point 1 190 Ft DPD point 990 Ft GLS courier 1 690 Ft GLS point 1 190 Ft

Contact

How to shop

Help

My account

▸ Empty :-(

Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Branded Mind

Name: Branded Mind
Brand: Kogan Page Ltd
SKU: 04346199
Price: 16511 HUF
Availability: InStock
Author: Erik du Plessis
ISBN: 9780749461256

Erik du Plessis

Language

English

Book Hardback

Libristo code: 04346199

Publishers Kogan Page Ltd, February 2011

"The Branded Mind" is about how people think, and particularly how people think about brands. It exp... Full description

Libristo code: 04346199

112 b

16 511 Ft

In stock at our supplier Shipping in 9-15 days

30-day return policy

Customers also purchased

Sacra Bibbia. UELCI. Versione ufficiale della Cei

Hardback

7 849 Ft

Vodník a mlynársky tovariš Marián Čapka

Hardback

2 726 Ft

Miekka

Hardback

6 641 Ft

Umřel jsem v sobotu Josef Formánek

Hardback

1 268 Ft

Superguru Bárta Jaroslav Kmenta

Book

3 813 Ft

Psychologie trhu a chování spotřebitele Karel Chadt

Paperback

9 660 Ft

Pakiet Dzikie Pola. Tomy 1-3. Czas pomsty, Mroczny zew, Diabelski posłaniec Maciej Liziniewicz

Paperback

7 556 Ft

Zrod střední a východní Evropy František Dvorník

Hardback

10 264 Ft

Crónica de una muerte anunciada / Chronicle of a Death Foretold Gabriel Garcia Marquez

Paperback

4 728 Ft

Die Kosaken und andere Erzählungen Gisela Drohla

Paperback

7 408 Ft

Anatomía emocional : la estructura de la experiencia somática Stanley Keleman

Paperback

6 790 Ft

A Bilingual Concordance to the Targum of the Prophets, Volume 2: Judges Willem F. Smelik

Hardback

140 208 Ft

Darstellung und kritische Beleuchtung der judischen Geheimlehre Isaac Misses

Paperback

7 333 Ft

Messe h-moll BWV 232 John Eliot/Ebs Gardiner

Audio CD

6 878 Ft

I v nebi o nás vědí Michal Altrichter

Paperback

1 412 Ft

Protistenreich Ernst Haeckel

Paperback

10 441 Ft

Geografie maloobchodu a spotřeby Jana Spilková

Paperback

3 460 Ft

Libro de baño de Pepe Mila YAYO KAWAMURA

Hardback

3 609 Ft

Murphyho ekologické zákony pro každého Ivan Landa

Hardback

1 649 Ft

63 receptů od nejlepších šéfkuchařů a cukrářek Krok za krokem neuvedený autor

Hardback

5 271 Ft

"The Branded Mind" is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. It investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, one of the World's top market research companies, it touches on key topics such as the nature of feelings, emotions and moods, personality, measuring the brain, consumer behaviour and decision making and market segmentation.