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Branded Content

Name: Branded Content
Brand: Anim Publishing
SKU: 06899619
Price: 48344 HUF
Availability: InStock
Author: Norton Fausto Garfield
ISBN: 9786138188353

Norton Fausto Garfield

Language

English

Book Paperback

Libristo code: 06899619

Publishers Anim Publishing, November 2011

Please note that the content of this book primarily consists of articles available from Wikipedia or... Full description

Libristo code: 06899619

320 b

48 344 Ft

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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Advertainment is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content, albeit with a highly branded quality. Advertainment, unlike conventional forms of entertainment content, is generally funded entirely by a brand or corporation rather than, for example, a Movie studio or a group of producers. However, it can be argued that this is just a new name for the same type of marketing that was pioneered by soap manufacturers in the early days of radio and television with the soap opera.