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Brand Together

Name: Brand Together
Brand: Kogan Page Ltd
SKU: 04449326
Price: 17296 HUF
Availability: InStock
Author: Nicholas Ind
ISBN: 9780749463250

Nicholas Ind

Language

English

Book Paperback

Libristo code: 04449326

Publishers Kogan Page Ltd, March 2012

Any business that wants to continue growing has to consider new ways of developing and engaging with... Full description

Libristo code: 04449326

119 b

17 296 Ft

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Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. "Brand Together" will show you how to involve all stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer engagement and participation. It will show you how to truly intertwine innovation with brand strategy, whilst providing guidance on how to co-create with customers from a brand perspective. Drawing on case studies including Barclays, Mozilla, [yellow tail], Kraft Foods, Virgin Media and Danone. "Brand Together" will provide valuable insights for marketing and branding professionals and for anyone who wants to grow their business and their brand.