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Brand Seduction

How Neuroscience Can Help Marketers Build Memorable Brands

Language EnglishEnglish
Book Paperback
Book Brand Seduction Daryl Weber
Libristo code: 10009142
Publishers Career Press, April 2016
For many marketing professionals, science is a four-letter word. They see brand-building as an untea... Full description
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For many marketing professionals, science is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, u

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About the book

Full name Brand Seduction
Author Daryl Weber
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 288
EAN 9781632650139
ISBN 9781632650139
Libristo code 10009142
Publishers Career Press
Weight 378
Dimensions 210 x 136 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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