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Brand Positioning

Language EnglishEnglish
Book Paperback
Book Brand Positioning Kostelijk
Libristo code: 24878400
Publishers Taylor & Francis Ltd, February 2020
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which...
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Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the boo

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About the book

Full name Brand Positioning
Author Kostelijk, Erik (Amsterdam University of Applied Sciences, Netherlands), Alsem, Karel Jan (Hanze University of Applied Sciences, Netherlands)
Language English
Binding Book - Paperback
Date of issue 2020
Number of pages 254
EAN 9780367250195
ISBN 0367250195
Libristo code 24878400
Publishers Taylor & Francis Ltd
Weight 568
Dimensions 246 x 179 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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