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Brand Placement
Language
English
English
Book
Paperback
This book is useful to students of marketing, professors teaching brand strategy, innovative media a...
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Libristo code: 19346094
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This book is useful to students of marketing, professors teaching brand strategy, innovative media and integrated communications/advertising as the study adds to existing theories of celebrity, congruence, gestalt, low involvement, dual mode, humor, and entertainment. A must read for all brand managers, advertising professionals, marketing managers working with limited budget looking for innovative methods of communicating brand messages and coping with brand pressures. This book is focused on brand placement and audience response.
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About the book
Full name
Brand Placement
Author
Ravi Kandhadai
Language
English
English
Binding
Book - Paperback
Date of issue
2018
Number of pages
172
EAN
9786138386612
Libristo code
19346094
Publishers
LAP Lambert Academic Publishing
Weight
274
Dimensions
150 x 220 x 10
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