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Brand Meaning
Language
English
English
Book
Paperback
This second edition of Brand Meaning lays out new territory for the understanding of how brands both...
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Libristo code: 09541002
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This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the
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About the book
Full name
Brand Meaning
Author
Mark Batey
Language
English
English
Binding
Book - Paperback
Date of issue
2015
Number of pages
230
EAN
9781138839427
ISBN
1138839426
Libristo code
09541002
Publishers
Taylor & Francis Ltd
Weight
336
Dimensions
147 x 227 x 12
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