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Brand Manners

How to create the self-confident organisation to live the brand

Language EnglishEnglish
Book Hardback
Book Brand Manners Hamish Pringle
Libristo code: 04891707
Publishers John Wiley & Sons Inc, January 2001
How often has a company's handling of a customer's telephone call turned out to be a turn-off? How o... Full description
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How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand-focused company is to ensure that the whole organisation actually 'lives' the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. Drawing on a host of major case studies, Hamish Pringle and William Gordon show how any company can align its internal and external brand values to build a 'self-confident' organisation.

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About the book

Full name Brand Manners
Author Hamish Pringle, William Gordon
Language English
Binding Book - Hardback
Date of issue 2001
Number of pages 334
EAN 9780471496069
ISBN 0471496065
Libristo code 04891707
Publishers John Wiley & Sons Inc
Weight 650
Dimensions 164 x 236 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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