Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

Free delivery for purchases over 19 990 Ft

DPD point 990 Ft DPD courier 1 190 Ft GLS point 1 190 Ft Hungarian Post 1 795 Ft Hungarian Post 1 690 Ft Hungarian Post 1 690 Ft FoxPost 1 190 Ft Packeta point 1 190 Ft GLS courier 1 690 Ft

Contact

How to shop

Help

My account

▸ Empty :-(

Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Brand IDEA: Managing Nonprofit Brands with Int egrity, Democracy, and Affinity

Name: Brand IDEA: Managing Nonprofit Brands with Int egrity, Democracy, and Affinity
Brand: John Wiley & Sons Inc
SKU: 01994900
Price: 18025 HUF
Availability: InStock
Author: Nathalie Laidler Kylande
ISBN: 9781118555835

Nathalie Laidler Kylande

Language

English

Book Hardback

Libristo code: 01994900

Publishers John Wiley & Sons Inc, January 2014

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrit... Full description

Libristo code: 01994900

122 b

18 025 Ft

In stock at our supplier Shipping in 14-21 days

Up to 30 days for returns

Customers also purchased

The Brand Gap Marty Neumeier

Paperback

11 973 Ft

Rework Jason Fried

Hardback

8 519 Ft

Change by Design Tim Brown

Hardback

8 384 Ft

Engine of Impact Bill Meehan

Hardback

10 437 Ft

Jaguaré, felino do gol: 25 microcontos de futebol em cenas teatrais Rafael Duarte Oliveira Venancio

Paperback

2 393 Ft

I rodiče by měli dělat chyby Jiřina Prekopová

Paperback

2 449 Ft

CIUDADES DE HUMO TRILOGIA FUEGO 1 JOANA MARCUS

Book

2 938 Ft

Matematika pro každého šesťáka a šesťačku Pavel Tlustý

Paperback

1 816 Ft

L'Abissinia E Le Colonie Italiane Sul Mar Rosso (1887) Francesco Fasolo

Paperback

11 457 Ft

Montserrat. Llegendari, cançons, odes Verdaguer

Paperback

6 066 Ft

Lampo. Il cane ferroviere Daniele Nicastro

Paperback

4 665 Ft

První linie Protiúder Marko Kloos

Paperback

4 073 Ft

Velké samolepky pro malé ruce Mořské víly

Paperback

1 006 Ft

Unterwasser Speedy Kids

Paperback

4 176 Ft

Pre bystré oči Povolania Jevgenija Popova

Paperback

1 685 Ft

Kosmonauti nula Stanislav Kužel

Hardback

2 626 Ft

Des Trois Derniers Mois de l'Amerique Meridionale Et Du Bresil. 2e Edition PRADT-D

Paperback

7 439 Ft

Strohballen auf dem Feld (Puzzle) Peter Roder

Game

12 267 Ft

Anspruche und Problematik kompetenzorientierter Abschlussprufungen im dualen System der Berufsausbildung Ines Triphaus-Giere

Paperback

10 498 Ft

Alles für die Katz Rolf-Bernhard Essig

Hardback

5 018 Ft

Schwarzer Peter Peter Henisch

Paperback

4 916 Ft

Deset zastavení s čínským obrazem Hsü Kuo-huang

Paperback

4 339 Ft

Doba jedová 2 Anna Strunecká

Paperback

4 045 Ft

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.