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Brand Asset Management

Driving Profitable Growth Through Your Brands

Language EnglishEnglish
Book Paperback
Book Brand Asset Management Scott M. Davis
Libristo code: 04920587
Publishers John Wiley & Sons Inc, October 2002
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed... Full description
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"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

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About the book

Full name Brand Asset Management
Author Scott M. Davis
Language English
Binding Book - Paperback
Date of issue 2002
Number of pages 288
EAN 9780787963941
ISBN 0787963941
Libristo code 04920587
Publishers John Wiley & Sons Inc
Weight 358
Dimensions 155 x 228 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Business strategy
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