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Brainjacking

Name: Brainjacking
Brand: Icon Books
SKU: 45158970
Price: 7347 HUF
Availability: InStock
Author: Brian Clegg
ISBN: 9781837731503

Brian Clegg

Language

English

Book Hardback

Libristo code: 45158970

Publishers Icon Books, November 2024

Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover... Full description

Libristo code: 45158970

50 b

7 347 Ft

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Brainjacking explores the psychology of storytelling - the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others'' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional manipulation. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, social media and more, this essential investigation shows how new and old technology and science can be combined to influence human behavior and beliefs.