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Brain Sell
Language
English
English
Book
Paperback
Over half a century ago, Vance Packard shocked readers by revealing how advertisers sought to influe...
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Libristo code: 01360540
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Over half a century ago, Vance Packard shocked readers by revealing how advertisers sought to influence consumers. What was true then remains true today but with one crucial difference. Aided by brain imaging specialists, neuroscientists and cognitive psychologists, advertisers, marketers and retailers are developing persuasion techniques far more sophisticated than Packard could have dreamt of.
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About the book
Full name
Brain Sell
Author
David Lewis
Language
English
English
Binding
Book - Paperback
Date of issue
2013
Number of pages
304
EAN
9781857886016
ISBN
1857886011
Libristo code
01360540
Publishers
John Murray Press
Weight
468
Dimensions
153 x 231 x 22
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