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Brain Based Enterprises

Name: Brain Based Enterprises
Brand: Taylor & Francis Ltd
SKU: 16774829
Price: 20373 HUF
Availability: InStock
Author: COOK
ISBN: 9781138036741

COOK

Language

English

Book Hardback

Libristo code: 16774829

Publishers Taylor & Francis Ltd, May 2018

Brain Based Enterprises offers a unique synthesis of intelligent thought fused with pragmatic and pi... Full description

Libristo code: 16774829

139 b

20 373 Ft

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Brain Based Enterprises offers a unique synthesis of intelligent thought fused with pragmatic and pithy insights on the art and discipline of leading enterprises, where intelligence, ideas and innovation are the currencies of Sustainable Coopetive Advantage (SCA).

From the first signs of intelligence through making axes and fire, we now have access to unprecedented powers of creation through the convergence of humanity and technology. Rapid and dramatic advances in our understanding of genomics, biotechnology, computing and robotics make it possible for us to create a better world or destroy what we have created. The author explores both sides of the Man-Machine dynamic so that you can choose wisely.

Expressed clearly and concisely, this book is essential reading for busy people seeking to inform and illuminate themselves with a rich mixture of pragmatism, inspiration and wisdom. Featuring numerous micro case-ettes from enterprises ranging from biotechnology to banking and bots, Brain Based Enterprises grounds the ideas for people seeking to make the most of the Fourth Industrial Revolution.