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Boykottpartizipation

Name: Boykottpartizipation
Brand: Gabler Verlag
SKU: 03621427
Price: 20583 HUF
Availability: InStock
Author: Prof. Dr. Stefan Müller
ISBN: 9783834914354

Entwicklung und Validierung eines Erklärungsmodells durch ein vollständig integriertes Forschungsdesign

Prof. Dr. Stefan Müller

Stefan Hoffmann

Language

German

Book Paperback

Libristo code: 03621427

Publishers Gabler Verlag, December 2008

Stefan Hoffmann stellt dar, weshalb sich Konsumenten an einem Boykott beteiligen. Er entwickelt ein... Full description

Libristo code: 03621427

140 b

20 583 Ft

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Stefan Hoffmann stellt dar, weshalb sich Konsumenten an einem Boykott beteiligen. Er entwickelt ein umfassendes, empirisch validiertes Modell des politisch motivierten Kaufverhaltens, auf dessen Basis sich Implikationen für Manager und politische Akteure ableiten lassen.