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Big Lie

. . . or Interpreting Your Global Customer's Inner Life for Profit

Language EnglishEnglish
Book Paperback
Book Big Lie Future Foundation
Libristo code: 08610692
Publishers Balboa Press, August 2013
Marketing needs a 21st century update. Today's consumers are fundamentally different - they think of... Full description
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Marketing needs a 21st century update. Today's consumers are fundamentally different - they think of themselves as more sophisticated, smarter, more original than previous generations. But, in truth, they are human - they still need the validation of the c

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About the book

Full name Big Lie
Author Future Foundation
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 238
EAN 9781452578903
ISBN 9781452578903
Libristo code 08610692
Publishers Balboa Press
Weight 372
Dimensions 153 x 228 x 17

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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