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BIG DATA COMO ACTIVO DE NEGOCIO

Language SpanishSpanish
Book Paperback
Book BIG DATA COMO ACTIVO DE NEGOCIO GEMMA MUÑOZ VERA
Libristo code: 22590195
Publishers ANAYA MULTIMEDIA, November 2018
Aún sin definirse plenamente y en constante evolución, el Big Data seha instalado en nuestras vidas.... Full description
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Aún sin definirse plenamente y en constante evolución, el Big Data seha instalado en nuestras vidas. El reto actual es que esta cantidadingente de datos impacte positivamente en el negocio. Hasta ahora, elBig Data ha sido un pasivo para las compañías, debido a la necesariainversión a la hora de capturar y almacenar los datos. Ha llegado el momento de que se convierta en un activo fundamental ygarantice el éxito en la toma de decisiones de la organización. Estelibro ayuda a transformar de forma transversal la información enconocimiento por medio de procesos. El objetivo a corto plazo está claro: el reto actual es latrazabilidad del cliente mediante la tecnología, el ver al clientecomo un todo. Tenemos un montón de canales, utilizados de diferenteforma por distintos tipos de usuarios según su perfil. Ha cambiado elecosistema y, por lo tanto, la forma de medir nuestra eficacia. Todossomos canales, ha muerto el concepto on y off, todo está conectado

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About the book

Full name BIG DATA COMO ACTIVO DE NEGOCIO
Author GEMMA MUÑOZ VERA, EDUARDO SANCHEZ ROJO
Language Spanish
Binding Book - Paperback
Date of issue 2019
Number of pages 240
EAN 9788441541498
Libristo code 22590195
Publishers ANAYA MULTIMEDIA
Weight 486
Dimensions 175 x 225

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Computing & Information Technology > Databases > Database design & theory > Relational databases
Computing & Information Technology > Computer science > Artificial intelligence
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