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Best Place to work

Name: Best Place to work
Brand: Grin Publishing
SKU: 01644821
Price: 7120 HUF
Availability: InStock
Author: Katja Fesher
ISBN: 9783640892990

CSR und seine Chancen fur das interne Marketing

Katja Fesher

Language

German

Book Paperback

Libristo code: 01644821

Publishers Grin Publishing, April 2011

Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Mark... Full description

Libristo code: 01644821

48 b

7 120 Ft

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Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, einseitig bedruckt, Note: 1,0, Universität Hamburg (Fakultät für Wirtschafts- und Sozialwissenschaften, Dep. WP), Veranstaltung: Marketingethik, Sprache: Deutsch, Abstract: In dieser Arbeit wird das Konzept Corporate Social Responsibility auf die zentrale Stakeholderkategorie der Mitarbeiter angewendet. Im Mittelpunkt steht die soziale Dimension gesellschaftlicher Verantwortung und die konkreten unternehmensinternen Ausgestaltungsmöglichkeiten im Rahmen einer nachhaltigen Personalbindungsstrategie.