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Benchmarking

Kritische Darstellung eines Instrumentes des strategischen Managements

Language GermanGerman
Book Paperback
Book Benchmarking Isabella Schramm
Libristo code: 06834923
Publishers VDM Verlag Dr. Müller, November 2009
Um im weltweit beschleunigten Wettbewerb bestehen zu können, wird es für Unternehmen immer wichtiger... Full description
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Um im weltweit beschleunigten Wettbewerb bestehen zu können, wird es für Unternehmen immer wichtiger, sich kontinuierlich zu verbessern. Hierbei kann das Benchmarking zur Anwendung kommen. Damit das Benchmarking jedoch erfolgreich durchgeführt werden kann, sollten einige Erfolgsfaktoren, wie die Unterstützung durch das Management, die Bereitschaft zur Veränderung sowie die Konzentration auf führende Unternehmen, beachtet werden. Da das Benchmarking als Instrument des strategischen Managements bezeichnet wird, stellt sich weiters die Frage, in welchen Bereichen es im strategischen Management eingesetzt werden kann. Geht man von einem Prozessmodell des strategischen Managements aus, welches sich zusammensetzt aus Zielplanung, Analyse & Prognose, Strategieformulierung und -bewertung, Strategieimplementierung und Strategiekontrolle, so kann das Benchmarking in jeder Phase unterstützend eingesetzt werden. Häufig kann der Eindruck entstehen, dass das Benchmarking ein Allheilmittel für die Unternehmen ist. Mängel können jedoch in allen Prozessschritten des Benchmarking auftreten und in weiterer Folge zum Scheitern des Projektes führen.

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About the book

Full name Benchmarking
Author Isabella Schramm
Language German
Binding Book - Paperback
Date of issue 2010
Number of pages 132
EAN 9783639277081
Libristo code 06834923
Publishers VDM Verlag Dr. Müller
Weight 190
Dimensions 150 x 220 x 7
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