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Behind the Wheel at Chrysler

Language EnglishEnglish
Book Paperback
Book Behind the Wheel at Chrysler Doron P. Levin
Libristo code: 11345073
Publishers HARCOURT BRACE & CO, September 1996
A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how... Full description
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A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read [this book]" (New York Times Book Review). Index.

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About the book

Full name Behind the Wheel at Chrysler
Author Doron P. Levin, Levin
Language English
Binding Book - Paperback
Date of issue 1996
Number of pages 368
EAN 9780156004749
ISBN 0156004747
Libristo code 11345073
Publishers HARCOURT BRACE & CO
Weight 463
Dimensions 140 x 215 x 23

Categories

Economics, Finance, Business & Management > Economics > Economic systems & structures
Economics, Finance, Business & Management > Business & Management > History of specific companies / corporate history
Lifestyle, Hobbies & Leisure > Transport: general interest > Road & motor vehicles: general interest
History & Archaeology > History
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