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BASF und Bayer

Chemiegefahrten auf getrennten strategischen Wegen

Language GermanGerman
Book Paperback
Book BASF und Bayer A Schneider
Libristo code: 09488589
Publishers Gbi-Genios Verlag, July 2015
Sowohl BASF als auch Bayer waren einst als Nachfolger des IG-Farben-Konzerns vor allem im Chemiegesc... Full description
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Sowohl BASF als auch Bayer waren einst als Nachfolger des IG-Farben-Konzerns vor allem im Chemiegeschäft tätig. In den vergangenen Jahren schlugen sie jedoch unterschiedliche strategische Marschrichtungen ein. BASF, das Aushängeschild der deutschen Chemiebranche, setzt zunehmend auf das technisch anspruchsvolle, kundenorientierte Spezialitätengeschäft. Seit 1. Januar 2008 gibt es eine neue Organisationsstruktur. Bayer, vor einigen Jahren bei der Krise um den Cholesterinsenker Lipobay noch stark in Verruf geraten, entwickelt hingegen sein Gesundheits- und Pharmageschäft zur Hauptsäule des Konzerns. Insbesondere die Übernahme des Berliner Pharmaunternehmens Schering trägt dazu bei.

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About the book

Full name BASF und Bayer
Author A Schneider
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 20
EAN 9783737947060
ISBN 3737947066
Libristo code 09488589
Publishers Gbi-Genios Verlag
Weight 54
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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