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B2B eCommerce

Basics, Business Models and Best Practices in Business-to-Business Online Trade

Language EnglishEnglish
Book Paperback
Book B2B eCommerce Gerrit Heinemann
Libristo code: 39349542
Publishers Springer, Berlin, November 2021
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of... Full description
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This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

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About the book

Full name B2B eCommerce
Language English
Binding Book - Paperback
Date of issue 2022
Number of pages 205
EAN 9783658385279
Libristo code 39349542
Publishers Springer, Berlin
Weight 362
Dimensions 168 x 240 x 13
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